Shared news is good news

Twitter: Just one of many social media platforms great for sharing online news.

It’s official! News that is shared through social networking means more to its users. This in turn means the support advertising embedded within it gets better take-up.

So says a global report from CNN .

They conducted an online survey with 2,300 respondents using a range of measures to prove that shared news drives global uplifts from brand advertising.

It shows real commerciality of the social media space is fast emerging and that shared news is a valuable digital property from an advertising perspective.

Results showed higher user engagement with “recommended” news from friends or family and related embedded advertising over random online news and advertising.

Shared news in the study was defined as made up of:

>  ongoing news stories (65%)
>  breaking news (19%)
>  quirky or funny news stories (16%)

Other key findings included:

27% of all frequent sharers account for 87% of all news stories shared. This supports the 80/20 rule.

Average global user shares 13 stories per week and receives 26 stories through shared social media links or emails.

Social media platforms, like Twitter, Facebook and YouTube leads the platforms in which users share news (43%). Beating email (30%), SMS (15%) and IM (12%).

So it all goes to show, first how integral online news is among web consumers, and how you can effectively integrate brand awareness and advertising alongside the news, particularly shared news.

At Curio Media we’ve been saying this for years!